Media Studies

autumn term

Intro to Media Theory
The object of this first unit is to get pupils familiar with the key media concepts of media language and media representation. We will analyse the opening of Jaws, and look at the techniques used by the filmmakers to create fear and tension. Whilst doing this, pupils will learn important terminology and textual analysis skills. 
Analysing Media - Action
In this topic, pupils will look at the action adventure genre, and study the use of micro features, conventions and representation in the genre.  This half term we will focus only on moving image, therefore the media language pupils need to be familiar with are:
  • Camerawork
  • Editing
  • Sound
  • Mise-en-scene
When looking at representation issues, these will focus mainly on:
  • Gender
  • Age
  • Ethnicity
  • Class
  • Physical ability/disability
Analysing Media - Women in TV and Film
The object of this unit is to expand on the pupils understanding of representation, with a specific focus on the representation of women in television and film – both positive and negative. We will look particularly at:
  • What is feminism, and how has it influenced the representations of women in TV and film
  • Discussion of messages and values held in society regarding women

Social, Moral, Spiritual & Cultural and British Values Links

    • Social - Feminism

    • Spiritual - How media representations affect our beliefs and values

    • Moral – Evaluating the morality of media producers and the representations they offer

    • Tolerance (British Value)

    • Respect (British Value) – discussing our own beliefs and values and listening to the ideas of others

    • Equality – focusing on gender specifically, but also representations of race and sexuality in action adventure films


Careers, Advice, Information & Guidance Links

Learn about the role of the director and producer in a film


Home Learning this Term

    • Scene analysis. E.g. Watch this scene from James Bond. Analyse the use of micro features, and their intended effect on the audience
    • Terminology revision. E.g. Revise 5 terms from your terminology sheets, ready to be tested next lesson 
    • Case studies – Find an example of a film where there is a negative representation of a female, and write a case study, giving details of how they are represented (refer to micro features)



spring term


Exploring Media – Marketing

The object of this unit to for pupils to understand about marketing specifically; how this is used in the film industry and how it influences audiences. The two media concepts being addressed in this unit are media industries and media audiences, however there may also be some cross over with media language and media representation

This half term we will focus on the marketing used by films. Pupils will learn about the different techniques used by films, and how they influence audiences. They will also look at the differences in the marketing of bigbudget studio films and smaller independent films. 

Areas of marketing we will analyse include:

  • Film posters (including billboards, buses etc)
  • Film trailers (teaser, theatrical, TV spots)
  • Social media
  • Merchandise
  • Cross-promotion (McDonalds Happy Meals etc)
  • Video games
  • Websites
  • Viral marketing

Exploring Media – TV Comedy

In this part of the unit, pupils will learn about the media industry of television, and explore how the contexts for production effect the programmes made, and who they are targeted at. This will be done by looking at TV comedy, and comparing two shows with very different contexts. 

Lessons will need to be broken down into two different areas of analysis:

  • Institutions (who makes it, and what implication that has)
  • Audience pleasures (how difference audience members are offered different pleasures)

When looking at the institutions we will:

  • Learn about public service broadcasting (specifically the BBC)
  • Learn about how TV shows are produced or funded (made by studios, networks or independent production companies)
  • Learn about production contexts and how these might affect a shows success
  • Learn about the changes in TV programming and how this effects the types of programming

When looking at the audience pleasures we will learn about:

  • Demographics/primary and secondary audiences
  • Uses and Gratifications
  • Learn about the different types of comedy and how they appeal to different audience members
  • How programmes offer “rewards” to fans of the shows

Social, Moral, Spiritual & Cultural and British Values Links

    • Law (British Value) – Public service broadcasting
    • Cultural – learning about important cultural products and institutions (films, TV shows, BBC etc)
    • Social – evaluating how different audience respond in different ways


Careers, Advice, Information & Guidance Links

    • Learn about the marketing industry (links to careers within this)

    • Learn about the BBC 


Home Learning this Term

    • Case studies – E.g. Find an interesting example of viral marketing. Be prepared to feedback next lesson to the class. 
    • Theory revision – E.g. Learn the different uses and gratifications. Find examples for each in your own life to show your understanding. 
    • Essay questions – E.g. How does Friends offer pleasure to their existing fandom



summer term


Creating Media – Film Posters

Pupils will study the codes and conventions of film posters, and produce a poster for a specific genre/target audience. We will focus on the genre of teen comedy/romantic comedy. 

Pupils will firstly need to complete some work on understanding the codes and conventions of film posters, and generic conventions before designing and producing their own. 

This unit will be broken down into three sections:

  • Analysis/learning codes and conventions
  • Designing/producing their own
  • Evaluating their finished product

Creating Media – Horror Film Trailers

Similar to the poster topic, pupils will create a media product for an intended audience, by applying knowledge and understanding of the theoretical framework of media to communicate meaning. However this time they will work in small groups to produce a horror film trailer. 

Pupils will firstly need to complete some work on understanding the codes and conventions of film trailers, and generic conventions before planning and producing their own. 

This unit will also be broken down into the same three sections:

  • Analysis/learning codes and conventions
  • Designing/producing their own
  • Evaluating their finished product

Social, Moral, Spiritual & Cultural and British Values Links

    • Moral – considering the representations they show and the moral implications

    • Cultural – show an understanding of cultural products, when creating their own

    • Democracy – working well as a team

    • Respect – listening to others, and treating peers with respect and kindness

    • Law – following strict rules when filming outside of the classroom


Careers, Advice, Information & Guidance Links

When producing products, they will be adopting the job roles of various different people in a production team, and learning about the roles, responsibilities of each, and what skills are needed to do a good job. The roles will include:

    • Researcher
    • Admin assistant
    • Writer
    • Designer
    • Camera person
    • Director
    • Producer
    • Editor


Home Learning this Term

    • Research tasks. E.g. Research two romantic comedy film posters, and annotate the codes and conventions used

    • Completing pre-production work. E.g. Finish the proposal for your new horror trailer. 




Year 9 Media Studies Summary

Overall, media studies at year 9 will provide pupils with an excellent knowledge basis for GCSE study. They will learn about the four main media principals: Language, representation, industries and audience. The subject works well alongside their English programme of study, as many of the skills cross-over (in particular, the evaluation, analysis and interpretation skills).  It will also help pupils with their written and verbal communication. The subject is contemporary and uses modern, relevant examples to engage pupils, and get them to question the media products they consume on a daily basis. 








For general enquiries: 
0116 267 7107

Opening Times (Term time only)
Mon - Fri 08:00am - 16:00pm

Out of hours emergency contact: 
0800 953 1515